Preview: The Martinez Brothers help Dance.Here.Now.’s Benny Soto celebrate his Birthday! 5/17/12

The Martinez Brothers, often referred to as TMB, have certainly become staples in the revival New York City’s Dance Music scene, being two of the youngest to sweep this industry with praise and recognition from their idols, as well as their own Blackberry commercial! The Martinez Brothers break the bridges of genre and generations with their modern, youthful, soulful melodies, mixing American house music, the electronic successor of disco, with ultra-modern techno, which originated in Europe and has been sweeping the states for years. The Martinez Brothers have inspired and changed the modern generation that was raised on 90’s hip-hop, redefining sound and technique to bring their fans an ultrachic take on modern-soul-disco-house with a hint of hip-hop inspiration. Well it works, and we love it! Getting into the scene was easy for Brothers Christian and Stevie Jr., who were influenced by their father, Mr. Martinez, who always taught his sons that that music mattered, being one of the original New York Club Kids.

Known to “embody New York’s history while embracing more updated elements”, the Martinez Brothers bring originality to sound design and the New York Nightlife scene. They are no stranger to the iconic NYC Club Cielo, practically being family to that legendary Pioneer/Funktion One sound system. This Thursday they are helping Dance.Here.Now.’s Benny Soto celebrate his birthday with soul and style! The Martinez Brothers have headlined parties and festivals around the world in places like Berlin, Ibiza, Barcelona, and London, they have swarmed the covers of international publications such as MixMag and DJMag, and now they return to NYC for a very special birthday celebration! They have given us adrenaline-pounding, chart-topping tracks such as “Debbie Downer”, which is an impeccable collaboration with Berlin-based producer Argy, in addition to tech-house favorite “Issshhh” and their re-edit of “Lullaby”. The Martinez Brothers combine looped vocals over modern-disco synths and melodies, topped with a touch of pulsating tribal drums. They captivate listeners of all ages and backgrounds, bringing them on a journey through the evolution of garage-house-music. Think: Paradise Garage meets Pacha, with Cielo as a guest wing and Ibiza’s Café del Mar as the backyard. Dance music has fragmented and evolved, both culturally and creatively. New sound styles have emerged while others have disintegrated, and some have combined and combusted bringing together a fresh, new age of dance music which has uncountable ‘labels’ and ‘genres’. Electronic dance music brings so many diverse elements of sound and style together, creating such a rarity that can unite people on a global scale – this shines through the sounds of the Martinez Brothers. They combine aesthetics of disco, soul, tech, tribal, and hip-hop to deliver a sound so unique and alluring to the ear of almost any individual. They are recognized for their musical talents by legends such as Dennis Ferrer, who was a large part in their discovery. He has told magazines and reporters that the Martinez Brothers are “the injection of youth in this modern day. The “hip-hop kids are thirsty. They want something new. They see ‘we’ve got somebody our age we can look up to.’ TMB represents the new demographic.” We look forward to the celebrating Benny Soto’s Birthday with the Martinez Brothers this Thursday night, May 17th, 2012 at Cielo NYC!

Opening set will be provided by our local favorite DJ couple Sleepy & Boo. This powerhouse duo always gets the crowd pumped up with their smooth, serene tech-house melodies. They blew us away at Dekalb Market this past Saturday, and now we get to dance to the rhythm of Sleepy & Boo this Thursday at Cielo NYC, alongside The Martinez Brothers! Get your Tickets now, and as always, it never hurts to have free entry till 12 and open bar from 10-11 p.m.

Don’t forget to check out our exclusive interview with Benny Soto here on EDMinsider.com!

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Article by: Ilenia Cangelosi